Interesting article on the Elsevier boycott.

Elsevier insists it is being misrepresented. The firm is certainly in rude financial health. In 2010 it made a £724m ($1.16 billion) profit on revenues of £2 billion, a margin of 36%. But it charges average industry prices for its products, according to Nick Fowler, its director of global academic relations, and its price rises have been lower than those imposed by other publishers over the past few years. Elsevier’s enviable margins, Dr Fowler says, are simply a consequence of the firm’s efficient operation.

“efficient operation …”