What if we just post PDFs on the open web?

Here is a conversation between Mike Taylor and Liz Smith (Director of Global Internal Communications at Elsevier). It’s a bit of a culture clash but worth reading.

In a long and interesting comment, Liz wrote (among much else):

This is where there seems to be deliberate obtuseness. Sticking a single PDF up online is easy. But there are millions of papers published every year. It takes a hell of a lot of people and resources to make that happen. You can’t just sling it online and hope somebody can find it. The internet doesn’t happen by magic.

And I replied:

Actually, you can and I do. That is exactly how the Internet works. I don’t have to do anything special to make sure my papers are found — Google and other search engines pick them up, just like they do everything. So to pick an example at random, if you search for brachiosaurus re-evaluation, the very first hit will be my self-hosted PDF of my 2009 JVP paper on that subject. [Correction: I now see that it’s the third hit; the PDF of the correction is top.] Similarly, search for xenoposeidon pdf and the top hit is — get ready for a shock! — my self-hosted PDF of my 2007 Palaeontology paper on that subject.